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Phases of Lavazza

2025

By: Ema Berkeczi, Crina Dumitrescu, Doroti Kiss

Inspired by the rhythms of sunlight and daily ritual, Phases of Lavazza explores how coffee, like light, marks time, shaping space, atmosphere, and cultural pause..

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This moodboard sets the atmospheric tone for Phases of Lavazza, weaving together elements of light, ritual, and cross-cultural identity. Golden textures and geometric cutouts evoke the interplay of sun and shadow, central to the experience of both coffee and place. Italian architectural references, like classical arches, sit in quiet dialogue with the flowing forms of dunes and Arabic patterns, grounding the project in a balance between heritage and environment. The Lavazza moka pot becomes a symbol of pause, anchoring this light-driven narrative in the timeless ritual of coffee.

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This compact Lavazza kiosk translates the ritual of coffee into a sun-inspired, 360° experience. A radial wooden canopy with greenery casts shifting shadows, echoing the passage of time. Golden dune-like panels offer a sculptural sense of shelter, while the dark blue base with arabesque textures grounds the structure in Lavazza’s Italian–Middle Eastern dialogue. Designed for fast-paced settings, the kiosk invites brief pauses, coffee as a glow, not a stop.

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This Lavazza kiosk reinterprets the café as a luminous, wellness-driven dome, an immersive space where light, ritual, and personalization converge. Designed for retail settings, the structure invites guests to pause within a filtered, sunlit environment that balances Italian heritage with Middle Eastern influences. A key feature is the Functional Ingredients Bar, where customers can customize their coffee with health-focused additions like collagen, coconut oil, and ashwagandha, transforming a daily habit into a mindful, energizing ritual. The architectural shell, composed of golden slats and steel ribs, evokes solar movement and shadow play, while arched mashrabiya shelves and soft seating create a sensory blend of tradition and innovation. Spanning 68 sqm, the medium format seamlessly fuses Lavazza’s identity with a contemporary language of self-care and experience.